CRM

CRM

5 Reasons to Integrate your CRM and Social Channels

While customers will always expect friendly, efficient, and reliable service, expectations have been heightened. Modern customer expectations have evolved with technology—specifically in terms of communication and social media. Leaving social media out of your CRM strategy can have serious negative effects on your brand. Integrating your CRM and social channels...
CRM

HubSpot CRM vs. Salesforce: Comparisons and Integrations

Overview Instead of being in direct competition, think of HubSpot vs. Salesforce as a symbiotic relationship. They have similar audiences and features, but the companies aim to serve different purposes. HubSpot’s CRM works as a free enhancement to the paid software for sales and marketing teams, while Salesforce’s CRM forms...
CRM

CRM vs Marketing automation

CRM vs marketing automation While both marketing automation tools and CRM software help teams understand the movement of prospects along the sales and marketing funnels, the two tools have different focuses. Marketing automation tools help marketing tools nurture and capture leads across many channels and ready those leads for hand-off...